If your business was based upon buying and selling gold, would you be trying to buy gold while it's at near all-time highs? This is what confuses me about the current of spate of ads encouraging us to turn our unwanted gold into cash. Companies are even offering to double other companies' offers in order to get their hands on your old jewelry.
They must know something we don't know or they are not telling us because I can't make sense of it all. Thankfully I don't have any old gold to convert into cash, so I need not have any sleepless night about it all.