Friday, September 22, 2017

Extended SMART Targets

I mentioned a while ago that I'd come across a slightly wider definition of S-M-A-R-T while reading Achieve the Impossible, by Greg Whyte. Greg Whyte has been involved with Comic Relief trying the likes of David Walliams for their challenges. Here's his extended version of SMART.

S: Specific, Significant, Stretching
M: Measurable, Meaningful, Motivational
A: Agreed, Achievable, Action-orientated
R: Relevant, Results-orientated, Rewarding
T: Timely, Time-bound, Trackable

Clearly I'd remembered stretching and meaningful without realising it! Anyway, there you have it. Interestingly he doesn't use realistic, which I have heard used and always wondered how it differed significantly form achievable. Mind you, you might argue that results orientated and measurable or measurable and trackable are too similar to be differentiable in this context. In the end there's no real value in debating the semantics, especially if that means that you fail to set a target that's nothing more than wishful thinking.


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