The thing is, I don't really have what you might call a pub memory. Now I don't mean that I've forgotten any and every visit. Just last year when Anne and I were waking in the Dales we had a really nice lunch in a typical country pub, and I remember that clearly!!
What I mean by a pub memory is a cultural background. I literally don't know how to behave in those surroundings. Do I sit down or stand at the bar. Do I talk about philosophy or football? What's the etiquette for getting attention when I want to buy a drink? Do I take my used glass or ask for a clean one?
While church should always remain attractive, simply being attractive is not going to change anything much for all those people who do not have a church memory or even a Christian memory. For those people I'd be guessing that as far as they are generally concerned, church does things for church people.
Perhaps if we began to explore how we can help people with no Christian memory discover how to relate to God where they are, we might begin to help them form a memory that will move them towards a deeper relationship with him.
I wonder what that kind of church might look like.