How to get people to commit to ministry

I came across an interesting interview on Ed Stetzer's blog. It's part of a "mega-church" series of interviews, but that's not the point. What caught my eye was the answer to the question about how they involve people in the ministry of the church. Here's a short extract from the interview, which begins with confirmation of a significant rate of growth in the church over the past 5 years:

LWR: What is the team at New Vision doing that has caused such growth?

Brady: There are a couple of things. First of all our location is good because the community surrounding us is growing. Secondly we have cut down on some of our programming so that we could perfect other areas of our ministry. For example, we have dropped our Sunday night worship and have focused on just one weekend worship service. We have really tried to be intentional by creating an environment where the members of New Vision are comfortable bringing their un-churched friends.

LWR: What expectations do you place on members of New Vision?

Brady: We want people to worship, to experience being a part of a group, and to give in ministry or to serve

LWR: If these are the expectations what are opportunities are being offered to members?

Brady: Our staff is constantly scheduling appointments and meeting with people to encourage and help them go to the next level. This could be helping them come to know the Lord or helping them become involved in the ministry. We do not have a great assimilation process other than our ministerial staff helping people get plugged into the ministry.

It was this idea of scheduling meetings. It's not particularly radical or new. It was just interesting to hear someone say that they have no particular approach other than this.

I try this, but at the moment I seem to be rather unsuccessful in getting people to actually see through the commitments they make. But then again, that's not the point either!

What I was wondering was how this could work in practice and if it's a better use of time than say the older principle of pastoral practice that's been handed down over many decades.